Interaction paradigms that distract less.
For more focus on driving.

When it comes to the digital experience, cars are trying their best to catch up with expectations coined by consumer electronics: more AI, more LLM, more screens, bigger screens. However, there’s one important limiting factor: the user mustn’t be distracted.

As part of the predevelopment design research team we were tasked with researching the potentials of a novel screen in the windshield. We started with examining how the screen could address various use cases. Additionally, we examined how a screen that is out of reach but within sight has to behave to reduce distraction and how it can be remote controlled blindly. Our work was a key factor in leading informed discussions about the technology’s future.